Forget elevenses... Irish people prefer 'nineses' or 'tenses' New RED C research commissioned by Lyons Tea has revealed that 65% of Irish people drink tea for their mid morning elevenses, but most don't wait till 11am. The research, launched in Dublin by Psychologist Dr. Linda Papadopoulos, reveals one in three people who take an elevenses tea break do so between 9am and 10am and half of people take their break between 10am and 11am. The Lyons Tea research also revealed some interesting statistics on who makes the tea for the elevenses mid morning break and why 'elevenses' is so important to people; - 53% agreed they couldn't get through the rest of the day without an elevenses cuppa. - Half of Irish people occasionally have their elevenses cuppa made for them by someone else. - 70% of men aged 25 and under have their cuppa handed to them. Of those lucky people who have a cuppa handed to them 16% have it made for them every day and one in four are treated to a cup of tea at least once a week. - Just 4% of people said they always make the tea for others and never get a cuppa made for them, and 40% just make tea for themselves and no-one else. - 87% of Irish people say that having a cup of tea during their elevenses makes their break from work or school more enjoyable. - 82% who have elevenses agree it's a great excuse to catch up with friends or work colleagues. - 16% of tea fans prefer Fridays for elevenses.
Dr. Linda Papadopoulos commented on the research, "I am delighted to be working with Lyons Tea on this campaign. The elevenses mid morning break really brings the social aspect of tea to life - it's all about interaction. Taking an elevenses break at whatever time you need it really de-stresses people because they take the time to drink their cup of Lyons Tea, to reflect and to connect with those around them."
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